Online gambling is booming and is expected to continue to grow as the industry continues to evolve. To assess these trends, Applause recently hosted a webinar with two industry experts to share their views!
Mobile gaming is continuing to dominate the market with smartphones & tablets offering players accessibility and convenience. Gamification is also set to offer operators the edge they need as they look to drive customer loyalty with strategies such as real-time performance analytics, competition with friends and virtual rewards.
Mobile Gaming Dominance
Mobile gaming is a force to be reckoned with, and it’s not slowing down. It accounts for 57% of global video game revenue and is rapidly expanding as mobile platforms reach technical parity with consoles and PCs.
New gaming technology and immersive experiences – such as Augmented Reality (AR) and Virtual Reality (VR) – are transforming the industry’s landscape. They create a new level of interactivity and immersion, as well as align the interests of developers and players.
As a result, more people are playing games and the demographics of gamers have broadened to include older age groups. People use gaming as a form of entertainment, social interaction, stress relief, and even for education and learning. As a result, the gaming industry is thriving and evolving with each passing year.
Live Casino Gaming
Online casino gaming is an exciting and lucrative form of gambling that can be enjoyed by players from all over the world. The industry’s growth and development is being driven by a variety of factors, including the increased availability of cutting-edge technologies and the proliferation of eSports betting.
Online poker is a popular form of online gambling, and this statistic is indicative of the growing popularity of this activity. It also highlights the fact that more people are choosing to gamble online as a way of spending their leisure time, and this trend is expected to continue over the forecast period.
Live dealer casino games are a great option for those looking to experience the thrill of playing in a real-life casino environment without having to leave their home. These games are streamed from professional studios and run pq88 by experienced dealers who undergo rigorous training to ensure a high-quality gaming experience. They often offer a wide range of game options and flexible betting limits so that all players can enjoy the action.
Cryptocurrencies and Blockchain Esports Betting
As the COVID-19 pandemic drew to an end, more people were free to spend their time online and that contributed to a spike in gambling activity. Other factors contributing to the growth of the market included technological advancements, increased access to high-speed networks and affordable data services.
Another factor that will influence the future of online gaming is the growing popularity of cryptocurrencies. Crypto payments offer players a number of perks, including transparency in their gambling transactions thanks to blockchain ledgers and lower banking fees since there is no centralized entity taking a cut from each transaction.
For example, players can bet on esports games like League of Legends using Bitcoin. This is a great way to maximize profits while minimizing losses by betting small amounts and utilizing effective risk management strategies. The intersection of cryptocurrency gambling and eSports has created an innovative ecosystem that benefits both gamers and crypto users alike. This convergence is also driving the rise of virtual in-game item trading.
Responsible Gambling and Player Protection
Responsible gambling is a top priority for the vast majority of online casino and sports betting operators. In fact, it’s a major driver of the industry’s success as it helps players stay in control of their gambling habits.
The UK’s approach to responsible gambling is particularly strong, incorporating the use of data analytics and self-exclusion tools like Gamstop. The country is also considering introducing a mandatory levy on gambling operators to fund addiction treatment, which is likely to drive up standards even further.
In addition, a number of companies have made significant investments in personalised gaming experiences, including behavioural analysis software, to help keep gamblers in check and prevent them from spiraling out of control. For example, BizAcuity’sGamAnalytics solution proactively monitors user behaviour for early signs of problematic play and uses predictive models to predict and alert the operator of issues. It then offers users a variety of options to help them take back control of their gambling activities, including time outs, deposit limits and permanent account closure.